I am SO inspired by Simon Sinek's TED Talk, "How Leaders Inspire Action." In it, he reveals this striking quality at the core of some of the most successful innovators, inventors, leaders and companies in modern times:
'People don't buy WHAT you do. People buy WHY YOU DO IT.'
It's your passion. It's your uniqueness. It's your point of view. It's what gets you up in the morning. It's your mission. It's the best version of yourself. It's your one-of-a-kind expression. It's what drives you. It's your personal statement to the world. It vibrates at your core. It scares you and excites you more than anything in life ever could.
Because WHAT you do, is a REFLECTION of WHAT YOU BELIEVE. It's the proof.
Decide for yourself.
People don't buy WHAT you do. People buy WHY YOU DO IT.
WHY>HOW>WHAT - Why you do something>How you do it>The product of the WHY.
great info andre!
Posted by: Jacq | August 29, 2012 at 05:20 PM
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Posted by: Nike Air Max 90 | August 31, 2012 at 12:26 AM